I just spent the past week in Oregon working with my friend Joe Tye, the Values Coach and the Veterans Health Administration. Watching the employees care for our veterans brings real meaning to the phrase “service with a heart”.

Customer Service is a series of actions intended to exceed expectations, pay attention to the details, and look for opportunities to create a WOW with the customer.
Service as a value is the attitude and spirit in which the actions are delivered. It encompasses helpfulness, charity, and compassion.

As we come off the Memorial Day celebrations, there is nothing more important than taking care of our veterans with both customer service and service with a heart. Wouldn’t it make a difference in our businesses if we treated our customers like this too?


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