Building Loyalty is Important

Tis the season for shopping and some companies are building up that customer loyalty better than others. One store stands out amongst all the others.  Free Fly Apparel is a company that sells clothing made out of bamboo. Not only are their products outstanding quality and fit, but their customer service is superb.

Combining a terrific product with outstanding customer service makes for an unbeatable customer experience that promotes customers to keep going back. One customer includes my husband who was so impressed with this recent email from Free Fly that he shared it with me:


Hi George,
I’m Meaghan from Free Fly. I noticed you’ve placed a few orders with us, and I wanted to personally thank you for your continued support. It means a lot that you choose us to gear up in comfort. We’re lucky to have you as a part of our Free Fly Fam.
I wanted to let you know that we are here to help with anything you need. Simply reply to this email with any questions, comments, or concerns.
….Oh, and if you have any crazy new product ideas, I’m all ears (seriously, the best ideas come from the people who live in our gear)!
Thanks again for your support,

What a great way to make a customer feel special! The email note is personal, appreciative, and responsive. It makes the customer feel like a valued member of their team which also promotes loyalty.  In addition, their website is easy to follow and ordering is simple and efficient.  He needed to do a return on one item and they were supportive and quick in the turnaround.

The holiday season is busy for many retailers and businesses. The key is to be looking for ways now in this season to be creating emotional connections with your customers so they will want to continue doing business with you when the season is over.

Free Fly Apparel has a culture of service excellence to ensure that customer service is a critical component in how they do business All the time.

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