Customers of WestJet Airlines, a Canadian based airline, received a most memorable WOW this Christmas season. And what’s interesting about the story, is that the employees appear to be having as good a time in creating the WOW, as do the passengers who are the recipients. See WestJet Airlines youtube.

This is what great customer service is all about. This is what builds customer loyalty. Did it cost WestJet a lot of money? Yes, but if you notice they have “partners” they worked with to make it happen and the publicity they have received is priceless.

What makes this WOW most touching is the element of Surprise for their customers.

It’s not too late, what can you do for your customers that will engage your employees hearts and minds and create a SURPRISE for your customers this holiday season?

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