A name is just a name, unless its your name! Over seventy years ago, Dale Carnegie wrote the best seller “How to Win Friends and Influence People”. It was translated into 28 different languages for countless thousands of readers.

One secret he shares is that the average man is more interested in his own name than he is in all the other names on earth put together. Remember that name and call it easily and you have paid him a subtle and very effective compliment.

Forget it or misspell it – and you have placed yourself at a sharp disadvantage.

This is great advice that has not changed over time. In fact, in today’s fast technological world, people who remember someone’s name, are cherished. Excellent customer service doesn’t have to be complex.

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