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A successful business owner once told me that as soon as he gets a call from a customer who has been buying a similar product from another company, he knows he can strike to steal that customer. Most customers are lazy and if their current provider is satisfying their needs, they won’t look around. But […]

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There is a revitalization occurring as we begin 2021 and organizations are looking not only to revive their businesses, but to create a rebirth or a new beginning. One of the ways this is happening is through organizing the whole business around the delivery of exceptional customer experiences. It is called the Business of Experience […]

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