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A successful business owner once told me that as soon as he gets a call from a customer who has been buying a similar product from another company, he knows he can strike to steal that customer. Most customers are lazy and if their current provider is satisfying their needs, they won’t look around. But […]

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Recently, I was asked to attend a meeting that was held in a gated neighborhood community. As I drove up to the guard gate, a woman peered out of the window of the kiosk and with a big smile on her face greeted me with a big Hello. She commented on how much she liked […]

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There is a revitalization occurring as we begin 2021 and organizations are looking not only to revive their businesses, but to create a rebirth or a new beginning. One of the ways this is happening is through organizing the whole business around the delivery of exceptional customer experiences. It is called the Business of Experience […]

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